April 09 - 10, 2025

Mexico Ecommerce & Retail Summit- MBF25

The 3rd edition of Mexico Ecommerce & Retail Summit. Join the industry leaders and get the inside perspective on the key trends shaping the future of Mexico’s retail and e-commerce landscape.

This high-level conference will focus on answering questions such as:

  • What is next in the transformation of retail from omnichannel to phygital?
  • How can payment processors contribute to optimizing omnichannel experiences?
  • How can E-commerce returns be transformed from cost into opportunity?
  • How will data use shape competitive advantage in the future of ecommerce?

300+High-Level Attendees

50+High-Level Speakers

3rdEdition

AI-basedMatchmaking

Key Speakers

 Rubén Mugártegui
Rubén Mugártegui
General Director, Amazon Web Services Mexico
 Juan Francisco Aguilar
Juan Francisco Aguilar
General Manager, Dell Technologies Mexico
 Daniel Colunga
Daniel Colunga
General Director, Uber Eats Mexico
 José Murillo
José Murillo
Chief Executive Officer, RappiCard Mexico
 Israel  Enriquez
Israel Enriquez
CTO, Grupo Axo
 Erwin Campos
Erwin Campos
Global CISO, Grupo Bimbo
 Ernesto Serrano
Ernesto Serrano
Country Manager, Snowflake
 Bernardo Bazúa
Bernardo Bazúa
Director Digital & Omnichannel Strategy, Coppel
 Pedro Armengol
Pedro Armengol
Head of Data, RappiCard Mexico
 Felipe Absalon
Felipe Absalon
Cyber Security Officer – North Latam, Bayer
 Francisco Viana
Francisco Viana
CDO, Danone
 Beatriz Durán
Beatriz Durán
Country Manager, Unnax México
 Othón Moreno
Othón Moreno
Director General of Payment Systems, BANXICO
 Enrico Belmonte
Enrico Belmonte
CIO, Peñaranda
 Felipe García
Felipe García
Global VP of Information Security & CISO, Televisa Univision
 Gerardo Quintanilla
Gerardo Quintanilla
CISO, El Palacio de Hierro
 Ricardo Olmos
Ricardo Olmos
Director, Spin by Oxxo
 Joaquín Domínguez
Joaquín Domínguez
Chief Credit Officer, Ualá
 Andrea  Marvan
Andrea Marvan
President, COFECE
 Juan David Ospina
Juan David Ospina
Chief Analytics Officer, Círculo de Crédito
 Valther Galván
Valther Galván
CISO, PROSA
 Juan Martin Pampliega
Juan Martin Pampliega
CEO & Co-Founder, MUTT Data
 Alejandro Tinoco
Alejandro Tinoco
Chief Information Security Officer, San Pablo Farmacia
 David Jaime
David Jaime
Retail Analytics Latam Director, Nielsen IQ
 Denis Génova
Denis Génova
CEO & Founder, XalDigital
 Alejandro Servín
Alejandro Servín
Head of Open Banking, BBVA Mexico
 Jenny Mercado
Jenny Mercado
CIO/CISO, Odessa
 Sergio Hernández
Sergio Hernández
CEO Mexico, CIAL Dun & Bradstreet
 Dr. Diederick Van Thiel
Dr. Diederick Van Thiel
CEO & Founder, AdviceRobo
 Paulina Aguilar
Paulina Aguilar
Co-Founder & CRO, Mundi
 Kelly Kroger
Kelly Kroger
Commercial VP, Old Navy & Victoria’s Secret Mexico, Grupo Axo
 Yami Hagg
Yami Hagg
Digital Transformation & Cybersecurity LATAM, Mondelez International
 Omar Trujillo
Omar Trujillo
Director – Enterprise Architecture and Data Engineering, Liverpool
 Carlos Taboada
Carlos Taboada
Director of Data Governance, AT&T México
 Rafael Fragoso
Rafael Fragoso
Digital Banking Executive Director, Banorte
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Our sponsors

GOLD MUTT Data - Gold sponsor
SILVER Conexa - Silver Sponsor

WHERE!?

See you at Map event
Mexico City
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