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April 09 - 10, 2025
Mexico Ecommerce & Retail Summit- MBF25
The 3rd edition of Mexico Ecommerce & Retail Summit. Join the industry leaders and get the inside perspective on the key trends shaping the future of Mexico’s retail and e-commerce landscape.
This high-level conference will focus on answering questions such as:
- What is next in the transformation of retail from omnichannel to phygital?
- How can payment processors contribute to optimizing omnichannel experiences?
- How can E-commerce returns be transformed from cost into opportunity?
- How will data use shape competitive advantage in the future of ecommerce?
300+High-Level Attendees
50+High-Level Speakers
3rdEdition
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Key Speakers
Rubén Mugártegui
General Director, Amazon Web Services Mexico
Juan Francisco Aguilar
General Manager, Dell Technologies Mexico
Daniel Colunga
General Director, Uber Eats Mexico
José Murillo
Chief Executive Officer, RappiCard Mexico
Israel Enriquez
CTO, Grupo Axo
Erwin Campos
Global CISO, Grupo Bimbo
Ernesto Serrano
Country Manager, Snowflake
Bernardo Bazúa
Director Digital & Omnichannel Strategy, Coppel
Pedro Armengol
Head of Data, RappiCard Mexico
Felipe Absalon
Cyber Security Officer – North Latam, Bayer
Francisco Viana
CDO, Danone
Beatriz Durán
Country Manager, Unnax México
Othón Moreno
Director General of Payment Systems, BANXICO
Enrico Belmonte
CIO, Peñaranda
Felipe García
Global VP of Information Security & CISO, Televisa Univision
Gerardo Quintanilla
CISO, El Palacio de Hierro
Ricardo Olmos
Director, Spin by Oxxo
Joaquín Domínguez
Chief Credit Officer, Ualá
Andrea Marvan
President, COFECE
Juan David Ospina
Chief Analytics Officer, Círculo de Crédito
Valther Galván
CISO, PROSA
Juan Martin Pampliega
CEO & Co-Founder, MUTT Data
Alejandro Tinoco
Chief Information Security Officer, San Pablo Farmacia
David Jaime
Retail Analytics Latam Director, Nielsen IQ
Denis Génova
CEO & Founder, XalDigital
Alejandro Servín
Head of Open Banking, BBVA Mexico
Jenny Mercado
CIO/CISO, Odessa
Sergio Hernández
CEO Mexico, CIAL Dun & Bradstreet
Dr. Diederick Van Thiel
CEO & Founder, AdviceRobo
Paulina Aguilar
Co-Founder & CRO, Mundi
Kelly Kroger
Commercial VP, Old Navy & Victoria’s Secret Mexico, Grupo Axo
Yami Hagg
Digital Transformation & Cybersecurity LATAM, Mondelez International
Omar Trujillo
Director – Enterprise Architecture and Data Engineering, Liverpool
Carlos Taboada
Director of Data Governance, AT&T México
Rafael Fragoso
Digital Banking Executive Director, Banorte
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