
April 09 - 10, 2025
Mexico Ecommerce & Retail Summit- MBF25
The 3rd edition of Mexico Ecommerce & Retail Summit. Join the industry leaders and get the inside perspective on the key trends shaping the future of Mexico’s retail and e-commerce landscape.
This high-level conference will focus on answering questions such as:
- What is next in the transformation of retail from omnichannel to phygital?
- How can payment processors contribute to optimizing omnichannel experiences?
- How can E-commerce returns be transformed from cost into opportunity?
- How will data use shape competitive advantage in the future of ecommerce?
300+High-Level Attendees
50+High-Level Speakers
3rdEdition
AI-basedMatchmaking
Key Speakers

Rubén Mugártegui
General Director, Amazon Web Services Mexico

Juan Francisco Aguilar
General Manager, Dell Technologies Mexico

Regina García
General Director, ABM

Daniel Colunga
General Director, Uber Eats Mexico

José Murillo
Chief Executive Officer, RappiCard Mexico

Israel Enriquez
CTO, Grupo Axo

Erwin Campos
Global CISO, Grupo Bimbo

Ernesto Serrano
Country Manager, Snowflake

Bernardo Bazúa
Director Digital & Omnichannel Strategy, Coppel

Pedro Armengol
CDO, RappiCard Mexico

Felipe Absalon
Cyber Security Officer – North Latam, Bayer

Francisco Viana
CDO, Danone

Beatriz Durán
Country Manager, Unnax México

Othón Moreno
Director General of Payment Systems, BANXICO

Enrico Belmonte
CIO, Peñaranda

Felipe García
Global VP of Information Security & CISO, Televisa Univision

Gerardo Quintanilla
CISO, El Palacio de Hierro

Ricardo Olmos
Director, Spin by Oxxo

Joaquín Domínguez
Chief Credit Officer, Ualá

Mariana Domínguez
CISO, GBM

Juan Ospina
Chief Analytics Officer, Círculo de Crédito

Valther Galván
CISO, PROSA

Juan Martin Pampliega
CEO & Co-Founder, MUTT Data

Alejandro Tinoco
Chief Information Security Officer, Farmacia San Pablo

David Jaime
Retail Analytics Latam Director, Nielsen IQ

Denis Génova
CEO & Founder, XalDigital

Alejandro Servín
Head of Open Banking, BBVA Mexico

Jenny Mercado
CIO/CISO, Odessa

Sergio Hernández
CEO Mexico, CIAL Dun & Bradstreet

Paulina Aguilar
Co-Founder & CRO, Mundi

Edmundo Lozano
CIO, Whirlpool Corporation

Yami Hagg
Digital Transformation & Security LATAM, Mondelez International

Omar Trujillo
Director – Enterprise Architecture and Data Engineering, Liverpool

Carlos Taboada
Director of Data Management and Analytics, AT&T

Rafael Fragoso
Digital Banking Executive Director, Banorte
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